Doing Research in Business and Management: An Essential Guide to Planning Your Project (2nd Edition)
Mark Saunders; Philip Lewis
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Deskripsi Buku
Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research from a review of secondary data or literature or writing a research proposal to completing an entire research project The concise and easy to read style combined with clear tables and diagrams makes it highly accessible Definition boxes explain key terms and Research in practice boxes show how the research is used in real life making this the book you need to successfully complete your project Doing Research in Business and Management brings the theory and techniques of research methods to life and covers all of the areas of research, from a review of secondary data or literature, or writing a research proposal, to completing an entire research project. The concise and easy-to-read style combined with clear ...tables and diagrams makes it highly accessible. ‘Definition’ boxes explain key terms and ‘Research in practice’ boxes show how the research is used in real life, making this the book you need to successfully complete your project.
