This book had its genesis in basic economics We began to imagine that our efforts to teach in an accessible Most people think Business is a technical confusing and even mysterious subject It s a field best left to the experts namely the economists But in reality economics should be quite straightforward This book had its genesis in basic economics, We began to imagine that our efforts to teach in an accessible. Most people think Business is a technical, confusing, and even mysterious subject. It’s a field best left to the experts: namely, the economists. But in reality, economics should be quite straightforward. ...