Essentials of Marketing Research
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Deskripsi Buku
ESSENTIALS OF MARKETING RESEARCH provides a concise yet complete guide to the design execution analysis and reporting of marketing research to support smart business decisions This proven resource provides valuable business context while introducing both traditional research methods such as designing questionnaires and the latest technological advances including current data collection devices basic data analysis tools practical approaches to data analytics and the impact of social media and artifactual online data ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection ...devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
