Essentials of Marketing (Third Edition)
Frances Brassington; Stephen Pettitt
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Deskripsi Buku
Like Brassington s Principles of Marketing this essentials text brings together theory and practice It covers a wide range of applications industries and markets exploring the way marketers must respond to those situations that demand an innovative response Written in a lively style with great design Essentials of Marketing is a concise no nonsense book designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design, Essentials of Marketing is a concise, ...no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
