Exploring Marketing Research
Babin/Zikmund
Telah di baca oleh 3 pemustaka, dengan total durasi baca 00:00:41
Deskripsi Buku
EXPLORING MARKETING RESEARCH 11E provides a thorough guide to the design execution analysis and reporting of marketing research to support effective business decisions The text prepares you to approach marketing research from a management perspective rather than as a hands on practitioner providing valuable business context while introducing both traditional research methods such as designing questionnaires and the latest technological advances including current data collection devices data analysis tools practical approaches to data analytics and the impact of social media and artifactual online data In addition to updates based on recent trends and technology the new 11th Edition features an increased emphasis on ethical and international issues reflecting their growing importance in modern marketing research EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares you to approach marketing research from a management perspective rather than as a hands-on practitioner, providing valuable business context while introducing both traditional research methods, ...such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
