Introduction to Public Relations (International eBook)
Sue Wolstenholme
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Deskripsi Buku
Introduction to Public Relations provides an overview of PR from a global and critical perspective The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can ...actually be harmful to the interests of society. It intends to try to foster a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality.
