Marketing Research: An Applied Orientation, Global Edition (7th Edition)
Naresh K. Malhotra
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Deskripsi Buku
For undergraduate and graduate courses in marketing research With a do it yourself hands on approach Marketing Research An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions This text uses a practical six step framework for conducting marketing research utilising a variety of marketing companies to highlight qualitative and quantitative research strategies The 7th Edition provides current contemporary and illustrative material sensitive to user needs And with detailed emphasis on how to run the SPSS and SAS programs marketing research students obtain the most extensive help available on this industry For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative ...research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
