Public Relations: Strategies and Tactics, Global Edition (11th Edition)
Dennis L. Wilcox; Glen T. Cameron; Bryan H. Reber
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Deskripsi Buku
Clearly explains the basic concepts strategies and tactics of today s public relations practice Public Relations Strategies and Tactics uses real world case studies and examples to explain the basic concepts and theory behind modern public relations practice This comprehensive text is grounded in scholarship and includes references to landmark studies and time honoured public relations techniques The writing is geared to undergraduates and many colourful charts and photos are used to enhance major concepts Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured ...public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
