Teaching Material Marketing Communication
Leonnard
Telah di baca oleh 0 pemustaka, dengan total durasi baca 00:00:00
Deskripsi Buku
Marketing book with the title is Teaching Material Marketing Communication created by Assoc Prof Dr Leonnard S E M Comm CDM A Marketing Communication could develop great marketing supported by large budgets but not make a dent in the market unless it drove a new category or subcategory of products or services The aim of this book is to show the way toward winning the Marketing Communication relevance battle by creating categories or subcategories for which competitors are less relevant or not relevant at all Marketing Communication teaching methodology through case studies in each chapter by making variations in the Marketing and Sales Management learning journey more colourful dynamic and interactive especially when learning is still talking place online synchronously in the Covid 19 pandemic situation Marketing book with the title is Teaching Material Marketing Communication created by Assoc Prof. Dr. Leonnard, S.E., M.Comm., CDM. A Marketing Communication could develop great marketing supported by large budgets but not make a dent in the market unless it drove a new category or subcategory of products or services. The ...aim of this book is to show the way toward winning the Marketing Communication relevance battle by creating categories or subcategories for which competitors are less relevant or not relevant at all. Marketing Communication teaching methodology through case studies in each chapter by making variations in the Marketing and Sales Management learning journey more colourful, dynamic and interactive, especially when learning is still talking place online/synchronously in the Covid 19 pandemic situation.
